Blog - Michelle Rogers, Inc.

A new collaboration with Blue Cross Blue Shield of North Carolina

I’m excited to announce a new collaboration with Blue Cross and Blue Shield of North Carolina: I am writing health and fitness stories regularly for their awesome blog, Point of Blue!

My articles and videos will be published twice a month. You can see my latest stories here: http://blog.bcbsnc.com/author/michelle-rogers/

Here are some of the articles I’ve written to date:

I’m honored to be working with this incredible organization.

Here’s one of the videos I created to promote a blog post on social media.

New branding and website help nonprofit increase outreach

Orange County Outdoors Ministry (OCOM), a small local nonprofit organization, is devoted to combating hunger in the community and bringing together outdoors enthusiasts in an environment that fosters spiritual growth and fellowship.

When founder Rob Gray needed a website to help the organization grow its outreach, I was honored that he called on me. I created a beautiful, user-friendly WordPress site that he is able to easily keep updated on his own. After the new site was completed, I trained him on how to use it.

In addition to designing the website, I also created a new logo for OCOM.

New logo

Rob previously had the OCOM site and domain name hosted with Squarespace, but found this platform limiting and sometimes difficult to use.

So the first thing we did is set up a hosting account on SiteGround (a hosting company I use and highly recommend, especially for self-hosted WordPress sites), and we transferred his domain name to to this new account. I have found SiteGround to be fast and highly reliable, and with excellent tech support. By hosting with SiteGround, Rob is also able to set up email accounts that use his domain name, at no additional charge.

Then, after meeting with him to learn what wanted in his new site, I got to work building it. The new website contains his wish list of features, including:

Mobile responsive design
Created and integrated an email list system, so people can easily subscribe on the website
Photo galleries
A new blog, to post news updates
Information on how to partner with the organization
A “Donate” button in the sidebar
Links to social media accounts
Testimonials
Attractive new graphics that draw the reader in, and help tell the OCOM story

Here is what Rob had to say about his new website and branding:

“I knew what I wanted in a website but I also had to accept the fact that I did not have the knowledge and time to make it happen. Doing this on my own would have taken energy away from the other work I needed to do and the results would not have been nearly as good. Working with Michelle was so easy. I provided a vision and a few examples, and in a few weeks I was presented with a website design that exceeded my expectations. I would trust Michelle with any of my marketing and communication needs.”

Features of the website include information on how to partner with the organization, a “Donate” button in the sidebar, and a form to subscribe to the mailing list.

A blog on the website enables Rob to post news updates regularly. These posts are then shared on social media and in the newsletter.

Could your organization benefit from a new, easy-to-use WordPress website or a branding makeover? Please contact me today and let’s talk!

I use and highly recommend SiteGround for web hosting.

Disclaimer: This post contains affiliate links.

Partnering with ABC11 to provide health and fitness content

With Jennifer Hambric, Digital Producer at ABC11, in the TV studio on Jan. 16 for our Facebook Live chat

I’m honored to be collaborating with ABC11 as the health and fitness contributor to abc11.com, as part of their new community influencers initiative called ABC11 Together.

I’ll be contributing articles and video content to their site. Here are my first two:

Recently, I did a 10-minute Facebook Live chat on ABC11’s Facebook page on the topic of fitness and weight loss. We did this in their TV studio in downtown Durham.

You can see the video of our live chat here: https://www.facebook.com/ABC11/videos/10155690763002550/

The Facebook chat was a lot of fun, and I appreciate ABC11 giving me the opportunity to spread a positive message of health, fitness, and living your best life at every age.

Promote your organization with a beautiful new brochure

Brochure for a newly-established investment firm. Services provided: Logo design, writing, graphic design and printing.

Does your organization have a brochure? Or perhaps you do, but it’s outdated?

A professionally designed, high quality brochure is one of the best ways to effectively promote your organization and to connect with prospects. Your brochure is a salesperson that markets your products and services 24/7; or, helps a nonprofit tell its story and raise funds.

And with the web and social media becoming more crowded by the day, a top-notch printed piece truly stands out. A brochure that you can hand out or mail is the perfect complement to your online efforts. But unlike online, a printed piece that you present is guaranteed to be seen.

Your brochure also gives you the opportunity to market to your existing clients and constituents. Chances are, there are products and services you offer that they aren’t aware of. With a beautiful new brochure, you can begin promoting those for a strong fiscal year.

Save yourself valuable time and money by working with me

Perhaps you are aware of the value of promoting your organization with a professionally-produced publication and have wanted to, but the question you’ve always asked yourself is: How are we going to do this, and more importantly, WHO is going to do it?

If you’ve ever tried to create a brochure yourself or thought about it, then you are aware of what a complex job it can be. Writing, editing, photography, graphic design, printing, distribution…what busy professional has the time, expertise or budget to manage all of that?

The good news is, you don’t have to! I am an experienced brochure editor and an award-winning graphic designer. I can handle the entire process from A to Z so you don’t have to. My services are tailored to your needs and budget.

In addition, location is no barrier to working with me. I work with organizations and business professionals locally, as well as across the country. Your printed brochures will be shipped directly to you. When you work with me to produce your project, you won’t even have to leave your office.

So save yourself valuable time and money, and eliminate frustration, by contracting with me for your marketing materials. Contact me today, and let’s get started!

Take advantage of our special brochure package for small businesses and nonprofits

Right now is the perfect time to prepare your organization for success with professionally-produced marketing materials!

Contact me for a special bundle that includes:

Project consultation
Writing/editorial assistance
Professional layout and design
Online digital proof
Minor revisions to the digital proof
Full color printing
Delivery of finished product to you

The following options are also available:

Photo shoot – One local photo shoot by our in-house photographer, to include photos of your building exterior and/or staff, for your brochure (available for clients in North Carolina’s Triangle/Triad area).
Digital version of brochure – A web-ready digital version of your new brochure (PDF), so you can email your brochure to prospects and customers or post as a download on your website.
Social media post – We’ll create a special graphic and text that you can post on your Facebook, Twitter and/or Instagram pages to promote your new brochure.

Contact me today and let’s get started!

Credit cards accepted • All of our work and printed products are produced in the USA

Two brochures and a postcard for an insurance firm. Services provided: Graphic design, photography of building exterior, printing.

Two brochures for an insurance agency, in English and Spanish. Services provided: Graphic design, logo design, translation, printing.

Promotional materials (pocket folder, booklet, response card) for a library’s capital campaign. Services included: Logo design, graphic design and printing.

Two brochures for an outpatient counseling center, English and Spanish. Services provided: Writing, translation, graphic design and printing.

What clients say…

The team at the Center for Maternal and Infant Health highly recommends working with Michelle Rogers. Not only did Michelle quickly understand our message and what we were trying to achieve with our materials, she executed all the designs and edits quickly and professionally. We were under considerable pressure and tight timelines and Michelle’s quality work allowed us to meet all our conference design goals. It was also truly a pleasure to work with her. Her creative work was the icing on the cake for our Symposium! It is without question that hers will be the first number we dial the next time we need design and creative services! — Dr. Sarah Verbiest, University of North Carolina at Chapel Hill

Contact me today and let’s get started!

Speaking on “Small Steps for Big Changes” and workplace fitness

I was honored to be an invited speaker at a continuing education business event, on Sept. 29 in the Panthers Den at Bank of America Stadium in Charlotte.

First of all, what a great location for a conference! The Den overlooks the football field, and as a Carolina Panthers fan it was certainly exciting to be there. I’ve been to many conferences in my career, and this was a nice change from the typical hotel venue. It definitely added a “fun” element to the day.

There were over 200 people in attendance for this 5th annual event, hosted by CliftonLarsonAllen’s Custom Accounting Solutions Team. The attendees were Certified Public Accountants there to receive continuing education credit hours.

The theme of the conference was “To Feed Your Soul and Re-energize Your Mind.” While many of the presentations were related to accounting, the agenda also included a personal development section and it was within this context that I presented. The organizers asked me to talk about fitness and nutrition to a group that is typically sedentary.

As someone who personally spent most of my career in sedentary office-based work, and lost weight and became healthy and fit while doing so, I am especially well-suited to speak on this subject and was happy to do it. In addition to my personal experience, the content I provided was sound advice informed by my professional fitness credentials.

My motivational presentation was entitled, “Small Steps for Big Changes: How to Succeed in Fitness and Weight Loss Even if You’ve Failed 100 Times Before.”

Areas covered included the eight major mindset changes that propelled me to success after years of failure, and specific strategies for healthier eating and sticking with exercise. And because this was a business group, I also included tips on how to move more at work and ways to fit exercise into the workday.

Then, I debuted my new 5-Minute Office Workout program and led the audience in doing the routine. It was a blast! They really enjoyed the interactivity of this part of the presentation and the opportunity to get up and actively stretch.

Leading the audience in my 5-Minute Office Workout stretching routine

Afterwards, there was time for a brief question-and-answer session with the audience.

Panthers Den at Bank of America Stadium — The Panther’s Den overlooks the field

I truly enjoy speaking and presenting workshops.

If your organization is in need of a presenter in the areas of healthy living or communications, please contact me — I’d love to talk with you.