New Projects Archives - Michelle Rogers, Inc.

A new collaboration with Blue Cross Blue Shield of North Carolina

I’m excited to announce a new collaboration with Blue Cross and Blue Shield of North Carolina: I am writing health and fitness stories regularly for their awesome blog, Point of Blue!

My articles and videos will be published twice a month. You can see my latest stories here: http://blog.bcbsnc.com/author/michelle-rogers/

Here are some of the articles I’ve written to date:

I’m honored to be working with this incredible organization.

Here’s one of the videos I created to promote a blog post on social media.

New branding and website help nonprofit increase outreach

Orange County Outdoors Ministry (OCOM), a small local nonprofit organization, is devoted to combating hunger in the community and bringing together outdoors enthusiasts in an environment that fosters spiritual growth and fellowship.

When founder Rob Gray needed a website to help the organization grow its outreach, I was honored that he called on me. I created a beautiful, user-friendly WordPress site that he is able to easily keep updated on his own. After the new site was completed, I trained him on how to use it.

In addition to designing the website, I also created a new logo for OCOM.

New logo

Rob previously had the OCOM site and domain name hosted with Squarespace, but found this platform limiting and sometimes difficult to use.

So the first thing we did is set up a hosting account on SiteGround (a hosting company I use and highly recommend, especially for self-hosted WordPress sites), and we transferred his domain name to to this new account. I have found SiteGround to be fast and highly reliable, and with excellent tech support. By hosting with SiteGround, Rob is also able to set up email accounts that use his domain name, at no additional charge.

Then, after meeting with him to learn what wanted in his new site, I got to work building it. The new website contains his wish list of features, including:

Mobile responsive design
Created and integrated an email list system, so people can easily subscribe on the website
Photo galleries
A new blog, to post news updates
Information on how to partner with the organization
A “Donate” button in the sidebar
Links to social media accounts
Testimonials
Attractive new graphics that draw the reader in, and help tell the OCOM story

Here is what Rob had to say about his new website and branding:

“I knew what I wanted in a website but I also had to accept the fact that I did not have the knowledge and time to make it happen. Doing this on my own would have taken energy away from the other work I needed to do and the results would not have been nearly as good. Working with Michelle was so easy. I provided a vision and a few examples, and in a few weeks I was presented with a website design that exceeded my expectations. I would trust Michelle with any of my marketing and communication needs.”

Features of the website include information on how to partner with the organization, a “Donate” button in the sidebar, and a form to subscribe to the mailing list.

A blog on the website enables Rob to post news updates regularly. These posts are then shared on social media and in the newsletter.

Could your organization benefit from a new, easy-to-use WordPress website or a branding makeover? Please contact me today and let’s talk!

I use and highly recommend SiteGround for web hosting.

Disclaimer: This post contains affiliate links.

Partnering with ABC11 to provide health and fitness content

With Jennifer Hambric, Digital Producer at ABC11, in the TV studio on Jan. 16 for our Facebook Live chat

I’m honored to be collaborating with ABC11 as the health and fitness contributor to abc11.com, as part of their new community influencers initiative called ABC11 Together.

I’ll be contributing articles and video content to their site. Here are my first two:

Recently, I did a 10-minute Facebook Live chat on ABC11’s Facebook page on the topic of fitness and weight loss. We did this in their TV studio in downtown Durham.

You can see the video of our live chat here: https://www.facebook.com/ABC11/videos/10155690763002550/

The Facebook chat was a lot of fun, and I appreciate ABC11 giving me the opportunity to spread a positive message of health, fitness, and living your best life at every age.

Branding for new symposium sets tone for successful event

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When Sarah Verbiest, DrPH, executive director of the UNC Center for Maternal and Infant Health, and her team were launching a new medical conference, they knew the value of branding a high-profile event like this. They also knew who to entrust with such an important, time-sensitive task — yours truly!

I created a special logo for the Symposium, an 8-page 8.5″x 11″ full-color program booklet, a banner, and a Powerpoint template that speakers could use for their individual presentations. The new branding was carried throughout all of the conference materials. I also designed a 5.5″ x 8.5″ full-color postcard promoting their new website, to be handed out at this event and others.

Dr. Verbiest said this of my work on the project:

“The team at the Center for Maternal and Infant Health highly recommends working with Michelle Rogers. Not only did Michelle quickly understand our message and what we were trying to achieve with our materials, she executed all the designs and edits quickly and professionally. We were under considerable pressure and tight timelines and Michelle’s quality work allowed us to meet all our conference design goals. It was also truly a pleasure to work with her. Her creative work was the icing on the cake for our Symposium! It is without question that hers will be the first number we dial the next time we need design and creative services!”

Logo created for the Symposium. The client requested that their existing circle icon be incorporated in a graphic of the state of North Carolina, so that they have the option of using the state/circle graphic without the symposium wording for other Center uses.

Postcard/handout promoting the Center’s new website.

Powerpoint presentation using the Symposium template I created.

Does your organization have an upcoming event to promote? I’m here to help. Contact me today, and let’s get started!

Speaking at the Charlotte Health & Fitness Expo

I was so honored to be asked to be a featured speaker at the Greater Charlotte Health & Fitness Expo this year!

This is a fantastic and well-attended annual event, now in its third year. It is two days packed with activities, including fitness classes, cooking demonstrations, seminars and aisles of vendor booths.

My presentation was at the Seminar Stage on Sunday afternoon. I spoke on, “Five Simple Secrets for Starting–and Sticking to–a Workout Program,” revealing the five things I did differently that enabled me to finally succeed in my own weight loss and fitness journey after decades of failure. After my talk, I enjoyed answering questions and chatting with the audience.

I had such a great time, and really look forward to the opportunity to do something like this again!

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