blog Archives - Michelle Rogers, Inc.

When you work with me, you’re also helping seniors stay healthy

In addition to my communications career, I am also a certified fitness professional. I have a heartfelt desire to help older adults be healthy, happy and active. Therefore, I decided to focus those efforts as an instructor for senior fitness programs, including Silver Sneakers. My classes are inclusive and serve those of all physical abilities.

For each month that you contract with me for a project, I will provide an older adult in need with a one-month scholarship in your name to one of my classes.

Together, we can make a difference in the life of an older member of our community!

Branding for new symposium sets tone for successful event

Cover of the 8-page Symposium program

Symposium program booklet

Postcard/handout promoting the Center’s new website

Powerpoint presentation using the Symposium template I created

When Sarah Verbiest, DrPH, executive director of the UNC Center for Maternal and Infant Health, and her team were launching a new medical conference, they knew the value of branding a high-profile event like this. They also knew who to entrust with such an important, time-sensitive task — yours truly!

I created a special logo for the Symposium, an 8-page 8.5″x 11″ full-color program booklet, a banner, and a Powerpoint template that speakers could use for their individual presentations. The new branding was carried throughout all of the conference materials. I also designed a 5.5″ x 8.5″ full-color postcard promoting their new website, to be handed out at this event and others.

Dr. Verbiest said this of my work on the project:

“The team at the Center for Maternal and Infant Health highly recommends working with Michelle Rogers. Not only did Michelle quickly understand our message and what we were trying to achieve with our materials, she executed all the designs and edits quickly and professionally. We were under considerable pressure and tight timelines and Michelle’s quality work allowed us to meet all our conference design goals. It was also truly a pleasure to work with her. Her creative work was the icing on the cake for our Symposium! It is without question that hers will be the first number we dial the next time we need design and creative services!”

Logo created for the Symposium. The client requested that their existing circle icon be incorporated in a graphic of the state of North Carolina, so that they have the option of using the state/circle graphic without the symposium wording for other Center uses.

Postcard/handout promoting the Center’s new website.

Powerpoint presentation using the Symposium template I created.

Does your organization have an upcoming event to promote? I’m here to help. Contact me today, and let’s get started!

Looking back and looking ahead

The past year was filled with a lot of work, and was particularly focused on expanding my knowledge in the health and fitness field. Here are a few highlights from 2015.

Becoming a Certified Fitness Professional. My biggest accomplishment last year was finishing the very challenging Certified Personal Trainer course I’d been working on for two years, and passing my exam. I’m now Michelle Rogers, CPT!

Rebranding. Last year I rebranded my blog, changing the name from Healthy Beauty to Michelle Rogers Healthy Living. I created a new website design and logo, and also updated my social media handles to reflect the new name. The new site not only looks great, on the back end it features the latest technology and is mobile responsive.

Continued social media growth. Last year I topped 40,000 followers on Twitter, and doubled the number of followers on Instagram. I also joined video-broadcasting platform Periscope soon after it launched, experiencing quick growth there to 1,200 followers.

Welcoming new clients. I worked with a professor from the University of Kentucky on a new website for her group’s research project, creating a user-friendly WordPress site that they are able to easily keep updated on their own.

Collaborating with brands. My healthy living blog regularly attracts brands interested in partnering with me on promotions such as reviews, giveaways and advertising. For example, last year I was invited by upscale weight loss resort Hilton Head Health to stay for a week to experience their program so I could feature it on my blog. I had a wonderful time that included gourmet food, workshops, yoga on the beach, stand up paddleboarding, and even a spa massage. It was definitely the highlight of my summer, and one of the most enjoyable stories I’ve written in my career. Read it here.

Presenting. I was asked again last year to be a guest lecturer in a master’s level nonprofit marketing class at UNC. I spoke on using social media and blogs strategically to promote your organization. I was also asked to present at the Charlotte Fitness and Health Expo in January ’15, where I spoke on, “Five Simple Secrets for Starting–and Sticking to–a Workout Program,” a very timely topic for those whose New Year’s resolution is to lose weight and get in shape.

Radio interviews. I was a guest on two radio shows last year. First I did a recorded interview for It’s Your Health, a syndicated program carried on various stations nationwide, where we discussed how to reach your weight loss goals; and then a live interview on Naturally Savvy, a show on the RadioMD network. I’ve posted the audio here. The media training I’ve had with my communications and public relations background came in very handy for these experiences. I enjoy working with the media and would like to do more.

What’s to come in 2016?

This year I’ll be continuing my education in the health and fitness field. I am enrolled in Group Fitness Instructor Certification with the American Council on Exercise (ACE). I also plan to become certified as a Senior Fitness Specialist and to work with the Silver Sneakers program.

Also, I plan to do more videos and have invested in a new camera and lighting equipment. In addition to using this in my blog, I’m especially interested in incorporating video in my clients’ marketing and communications projects.

On the radio

I was thrilled to be a guest on two radio shows in February. First I did a recorded interview for It’s Your Health, a syndicated program carried on various stations nationwide; and then a live interview on Naturally Savvy, a show on the RadioMD network.

I’ve posted the audio from these interviews here if you’d like to hear them. Each was about 10 minutes. Please check it out!

Speaking at the Charlotte Health & Fitness Expo

I was so honored to be asked to be a featured speaker at the Greater Charlotte Health & Fitness Expo this year!

This is a fantastic and well-attended annual event, now in its third year. It is two days packed with activities, including fitness classes, cooking demonstrations, seminars and aisles of vendor booths.

My presentation was at the Seminar Stage on Sunday afternoon. I spoke on, “Five Simple Secrets for Starting–and Sticking to–a Workout Program,” revealing the five things I did differently that enabled me to finally succeed in my own weight loss and fitness journey after decades of failure. After my talk, I enjoyed answering questions and chatting with the audience.

I had such a great time, and really look forward to the opportunity to do something like this again!

Let's talk!