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Partnering with ABC11 to provide health and fitness content

With Jennifer Hambric, Digital Producer at ABC11, in the TV studio on Jan. 16 for our Facebook Live chat

I’m honored to be collaborating with ABC11 as the health and fitness contributor to abc11.com, as part of their new community influencers initiative called ABC11 Together.

I’ll be contributing articles and video content to their site. Here are my first two:

  • 5 keys to help you keep your New Year’s Resolutions
  • How to stay fit and healthy on your holiday trip

Recently, I did a 10-minute Facebook Live chat on ABC11’s Facebook page on the topic of fitness and weight loss. We did this in their TV studio in downtown Durham.

You can see the video of our live chat here: https://www.facebook.com/ABC11/videos/10155690763002550/

The Facebook chat was a lot of fun, and I appreciate ABC11 giving me the opportunity to spread a positive message of health, fitness, and living your best life at every age.

 

Filed Under: Blog, Featured, New Projects Tagged With: community, facebook, health and fitness, media, publication, social media, tv, video, web, writing

Five mistakes organizations make with their Facebook pages

Facebook and other social media are powerful tools for effective marketing communications. But are you getting the results you’d like from your organization’s Facebook page? Be sure you’re not making these five common mistakes.

1. Too much selling. Are you providing a nonstop stream of boring sales messages? Or — are you providing interesting and informative content people want to read, such as helpful tips and news related to your product or service?

2. Not keeping up with site changes. Facebook in particular is notorious for changing features on their site, sometimes with little notice. Page layout, administrative features and analytics are but three of the major areas Facebook has recently changed for brand pages. Are you putting in the research time it takes to keep up with current and future changes, and are you taking advantage of new features as they become available?

3. Forgetting that social media is a visual medium. Are you posting enough photos, graphics and videos? Are your page’s profile image and cover photo inviting, attractive, memorable and appropriate to your brand?

4. Not interacting with your readers. Do you respond — and in a timely manner — to page posts and inquiries by your readers? Do you thank people for their comments? Facebook and other social media have become major vehicles for customer service.

5. Not promoting your page. If you’re not getting the number of followers you’d like, perhaps you’re not effectively promoting your page. Be sure to include links to your page on your email signature, website, ads, business cards, brochures and newsletters. You might also consider purchasing Facebook ads and its related product, paid promotional stories, which can be targeted to the demographic you seek.

While I’m using Facebook as the example in this article, these principles also apply to Twitter, Google+ and other social networks in general. Also, I should point out this list is simplified and far from exhaustive.

The overarching theme here, essentially, is time. Facebook and other social media may be free to use, but for this medium to truly be effective for your organization you do need to make an ongoing investment in time — learning, interacting, promoting.

If you don’t have the available time or expertise to do this, it may make sense for your organization to hire or outsource social media to a professional.

 

Filed Under: Blog Tagged With: facebook, social media, tips, twitter

My social media work featured in NASW News

NASW News, based in Washington, D.C., featured my work in a lead article in its newspaper and website, distributed to all members of the National Association of Social Workers, “It’s better to be informed about tech tools.”

As the director of communications at the UNC School of Social Work for the past five years, I launched us into the world of social media and continue to manage and grow our presence there.

In 2008, the School was among the education world’s early adopters of Twitter as a vehicle for promoting the School, distributing our news stories, and connecting with people. Our social media efforts have since expanded dramatically, and our leadership in social media has attracted national attention in the social work community.

Read article (pdf)

 

Filed Under: Blog, In the Media Tagged With: facebook, marketing, media mentions, school of social work, social media, twitter

MICHELLE ROGERS, INC.
P.O. Box 343
Efland, NC 27243

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