marketing Archives - Michelle Rogers, Inc.

Promote your organization with a beautiful new brochure

Brochure for a newly-established investment firm. Services provided: Logo design, writing, graphic design and printing.

Does your organization have a brochure? Or perhaps you do, but it’s outdated?

A professionally designed, high quality brochure is one of the best ways to effectively promote your organization and to connect with prospects. Your brochure is a salesperson that markets your products and services 24/7; or, helps a nonprofit tell its story and raise funds.

And with the web and social media becoming more crowded by the day, a top-notch printed piece truly stands out. A brochure that you can hand out or mail is the perfect complement to your online efforts. But unlike online, a printed piece that you present is guaranteed to be seen.

Your brochure also gives you the opportunity to market to your existing clients and constituents. Chances are, there are products and services you offer that they aren’t aware of. With a beautiful new brochure, you can begin promoting those for a strong fiscal year.

Save yourself valuable time and money by working with me

Perhaps you are aware of the value of promoting your organization with a professionally-produced publication and have wanted to, but the question you’ve always asked yourself is: How are we going to do this, and more importantly, WHO is going to do it?

If you’ve ever tried to create a brochure yourself or thought about it, then you are aware of what a complex job it can be. Writing, editing, photography, graphic design, printing, distribution…what busy professional has the time, expertise or budget to manage all of that?

The good news is, you don’t have to! I am an experienced brochure editor and an award-winning graphic designer. I can handle the entire process from A to Z so you don’t have to. My services are tailored to your needs and budget.

In addition, location is no barrier to working with me. I work with organizations and business professionals locally, as well as across the country. Your printed brochures will be shipped directly to you. When you work with me to produce your project, you won’t even have to leave your office.

So save yourself valuable time and money, and eliminate frustration, by contracting with me for your marketing materials. Contact me today, and let’s get started!

Take advantage of our special brochure package for small businesses and nonprofits

Right now is the perfect time to prepare your organization for success with professionally-produced marketing materials!

Contact me for a special bundle that includes:

Project consultation
Writing/editorial assistance
Professional layout and design
Online digital proof
Minor revisions to the digital proof
Full color printing
Delivery of finished product to you

The following options are also available:

Photo shoot – One local photo shoot by our in-house photographer, to include photos of your building exterior and/or staff, for your brochure (available for clients in North Carolina’s Triangle/Triad area).
Digital version of brochure – A web-ready digital version of your new brochure (PDF), so you can email your brochure to prospects and customers or post as a download on your website.
Social media post – We’ll create a special graphic and text that you can post on your Facebook, Twitter and/or Instagram pages to promote your new brochure.

Contact me today and let’s get started!

Credit cards accepted • All of our work and printed products are produced in the USA

Two brochures and a postcard for an insurance firm. Services provided: Graphic design, photography of building exterior, printing.

Two brochures for an insurance agency, in English and Spanish. Services provided: Graphic design, logo design, translation, printing.

Promotional materials (pocket folder, booklet, response card) for a library’s capital campaign. Services included: Logo design, graphic design and printing.

Two brochures for an outpatient counseling center, English and Spanish. Services provided: Writing, translation, graphic design and printing.

What clients say…

The team at the Center for Maternal and Infant Health highly recommends working with Michelle Rogers. Not only did Michelle quickly understand our message and what we were trying to achieve with our materials, she executed all the designs and edits quickly and professionally. We were under considerable pressure and tight timelines and Michelle’s quality work allowed us to meet all our conference design goals. It was also truly a pleasure to work with her. Her creative work was the icing on the cake for our Symposium! It is without question that hers will be the first number we dial the next time we need design and creative services! — Dr. Sarah Verbiest, University of North Carolina at Chapel Hill

Contact me today and let’s get started!

© Michelle Rogers, Inc.

How I can help with your newsletter

Does your organization have a newsletter, or perhaps you’re thinking of launching one?

A regularly published newsletter — whether print or digital — is one of the best ways to effectively promote your organization and to connect.

Newsletters can be internal, such as one for employees or members. Newsletters can be external – for example, one that markets a company’s products and services; or helps a nonprofit tell their story and raise funds.

Whether your newsletter is internal or external, I’ve done them all. I got my start in my communications career as a newsletter editor and designer, and I’ve been at it ever since.

If you’ve ever tried to do a newsletter yourself or thought about it, you are aware of what a big job this really is. Writing, editing, photography, graphic design, printing, technology, distribution – not to mention your overall content and marketing strategy. Whew – who has the time or expertise to do all of that, or the personnel budget to hire and manage a different whiz for each of those areas?

The good news is, you don’t have to! With me, you get all of those professionals in one.

I am an experienced newsletter editor and designer, in both print and e-newsletter formats, and can handle the entire process from A to Z so you don’t have to. My services are tailored to your needs and budget.

So save yourself valuable time and money, and eliminate frustration, by contracting with me for your publication. Let me be an extension of your team, your partner. Contact me today for a complimentary consultation, and let’s get started!

Using social media and blogs strategically to promote your organization

This week I was a guest speaker at two University of North Carolina at Chapel Hill classes. One was an undergraduate class of about 27 senior public relations students at the School of Journalism. The other was a master’s level class of about 17 enrolled in a marketing for nonprofits course at the School of Social Work.

I presented on “Using Social Media and Blogs Strategically to Promote Your Organization,” and drew from my experiences as a director of communications at UNC as well as with my clients and my healthy lifestyle blog.

First, I showed them all of the social media channels and online communication vehicles we are using at the School of Social Work, including blogs, our e-newsletter, and our Contact Magazine news site. Then I relayed the ways that we are using social media and blogging together to increase our readership and to bring visitors to our website. I also explained some of the benefits of having a WordPress-based blog, and encouraged them to establish their own site and use social media to drive traffic to it, rather than rely on a Facebook page to be their organization’s site.

In a section I called “The Art and Science of Social Media,” I explained that being successful in social media requires using both sides of your brain — the analytical, and the creative.

I emphasized the importance of defining your target audience, and how to use Google Analytics and other tools to learn more about your site’s visitors, such as where they are located, when they are online, and what content they respond to. For example, it’s important to take time zones into account with social media if you have a national or international audience.

I also offered some dos and don’ts, strategies for increasing your followers, and tips on using Facebook and Twitter to grab attention, encourage engagement, and drive traffic to your site.

We also discussed style, voice, and the use of storytelling and visuals in creating compelling content.

They were both outstanding groups, and asked a lot of wonderful questions. I enjoyed this experience so much, and love being able to share what I’ve learned and discuss strategy. I can’t wait until the next time!

How to create a QR code

You’ve seen these curious-looking barcodes, called QR codes (“quick response”), popping up lately, especially on advertisements. Have you ever wondered how to create one of your own? Wonder no more.

I created this one online using a free code generator, and it couldn’t be any easier. Two to try are ZXing or Delivr. You simply select what type of code you want to create, fill in the blanks, and voilà! — a code graphic is instantly created for you. You then save the graphic for your own use.

While I’m not wanting to plaster these things everywhere, I have integrated QR codes into a few recent projects:

On a business card: A code embedded with my contact information, that when scanned adds me to their phone’s address book.
On a nonprofit’s donation solicitation: A code labeled “Scan here to give online” takes the user directly to the organization’s “Make a Gift” webpage.
On the back cover of a magazine: A code placed beside a screen shot of the magazine’s website takes readers to the site.

Cool as it is though, this technology is still new. Many people do not yet know what these codes mean or how to scan them. Be prepared to explain that they’ll first need to install a free QR code reader app on their phone.

If you’re using a QR code on marketing materials, I suggest including a brief text explanation under your code graphic, such as “Scan with a smartphone to see a video of our product in action!”

And be sure to think through the user experience and the location of the code.

My social media work featured in NASW News

NASW News, based in Washington, D.C., featured my work in a lead article in its newspaper and website, distributed to all members of the National Association of Social Workers, “It’s better to be informed about tech tools.”

As the director of communications at the UNC School of Social Work for the past five years, I launched us into the world of social media and continue to manage and grow our presence there.

In 2008, the School was among the education world’s early adopters of Twitter as a vehicle for promoting the School, distributing our news stories, and connecting with people. Our social media efforts have since expanded dramatically, and our leadership in social media has attracted national attention in the social work community.

Read article (pdf)

Save yourself valuable time and money by working with me

Take advantage of our special brochure package for small businesses and nonprofits

What clients say…

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