new technology Archives - Michelle Rogers, Inc.

Does your organization have a newsletter, or perhaps you’re thinking of launching one?

A regularly published newsletter — whether print or digital — is one of the best ways to effectively promote your organization and to connect.

Newsletters can be internal, such as one for employees or members. Newsletters can be external – for example, one that markets a company’s products and services; or helps a nonprofit tell their story and raise funds.

Whether your newsletter is internal or external, I’ve done them all. I got my start in my communications career as a newsletter editor and designer, and I’ve been at it ever since.

If you’ve ever tried to do a newsletter yourself or thought about it, you are aware of what a big job this really is. Writing, editing, photography, graphic design, printing, technology, distribution – not to mention your overall content and marketing strategy. Whew – who has the time or expertise to do all of that, or the personnel budget to hire and manage a different whiz for each of those areas?

The good news is, you don’t have to! With me, you get all of those professionals in one.

I am an experienced newsletter editor and designer, in both print and e-newsletter formats, and can handle the entire process from A to Z so you don’t have to. My services are tailored to your needs and budget.

So save yourself valuable time and money, and eliminate frustration, by contracting with me for your publication. Let me be an extension of your team, your partner. Contact me today for a complimentary consultation, and let’s get started!

You’ve seen these curious-looking barcodes, called QR codes (“quick response”), popping up lately, especially on advertisements. Have you ever wondered how to create one of your own? Wonder no more.

I created this one online using a free code generator, and it couldn’t be any easier. Two to try are ZXing or Delivr. You simply select what type of code you want to create, fill in the blanks, and voilà! — a code graphic is instantly created for you. You then save the graphic for your own use.

While I’m not wanting to plaster these things everywhere, I have integrated QR codes into a few recent projects:

On a business card: A code embedded with my contact information, that when scanned adds me to their phone’s address book.
On a nonprofit’s donation solicitation: A code labeled “Scan here to give online” takes the user directly to the organization’s “Make a Gift” webpage.
On the back cover of a magazine: A code placed beside a screen shot of the magazine’s website takes readers to the site.

Cool as it is though, this technology is still new. Many people do not yet know what these codes mean or how to scan them. Be prepared to explain that they’ll first need to install a free QR code reader app on their phone.

If you’re using a QR code on marketing materials, I suggest including a brief text explanation under your code graphic, such as “Scan with a smartphone to see a video of our product in action!”

And be sure to think through the user experience and the location of the code.

How I can help with your newsletter

How to create a QR code

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