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Going to Fitness Magazine’s Blogger Meet & Tweet in New York City

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In October, I went on an exciting trip to New York City for Fitness Magazine’s 2014 Blogger Meet & Tweet. I was so honored to be invited by Fitness to this annual event for the second time.

It was held at the Mercedes Club, an upscale fitness facility. The day included four presentations: “The New Formula for Fitness Success,” with trainer Holly Rilinger; “CrossFit, Mud Runs, Marathons! How to Stay Healthy in a Hard-Core World,” with Marci Goolsby, M.D.; “Eat Healthier, Live Happier: Game-Changing Cooking Secrets,” with Carla Hall, a chef and host of The Chew; and a panel discussion, “My Digital Brand is My Business,” with three successful bloggers. After each talk, the audience had a chance to ask questions of the speakers.

With Carla Hall, of The Chew
With Carla Hall, co-host of ABC’s The Chew

One of the best parts about events like this is the opportunity to meet other bloggers and talk shop. And it’s always so cool to finally see in person those you’ve been following on social media.

A highlight was getting to meet TV’s Carla Hall, who was warm and down-to-earth — and she even chatted with me for a few minutes!

After lunch, the bloggers had time to visit the sponsor booths of companies such as Eddie Bauer, Balance Bar and Dermalogica. The event ended with an optional 3-mile run. On our way out, we were handed an amazing gift bag, stuffed with a huge array of products to try.

Just like last year, the Blogger Meet & Tweet was a wonderful experience.

Bloggers on their phones is a good thing. They’re live-tweeting, Instagramming, and taking notes.
Bloggers on their phones is a good thing. They’re live-tweeting, Instagramming, and taking notes.
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Presentation with Marci Goolsby, M.D. (left)

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© Michelle Rogers, Inc.

Filed Under: Blog, New Projects Tagged With: blog, event, social media, training, twitter

Going to Fitness Magazine’s blogger event in NYC

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I was so honored to be invited by Fitness Magazine to their 2013 Blogger Meet & Tweet in New York City. The experience was incredible — I got to meet many talented and knowledgeable bloggers, as well as the magazine’s editorial staff.

With Chef Rocco DiSpirito
With Chef Rocco DiSpirito

It was held at the Mercedes Club, an upscale fitness facility. The day included four informative presentations: “My Blog is My Business,” a panel discussion with four successful bloggers; “Healthy, Strong and Sexy in your 20s, 30s and Beyond,” with Dr. Jennifer Ashton; “Eat What You Love — and Lose Weight,” with TV chef and author Rocco DiSpirito; “Insider Beauty Secrets to Get You Glowing,” with Sarah Lucero of Stila Cosmetics; and “The Extreme Fitness Trend: Should You Try It?” with Brett Hoebel, a trainer on The Biggest Loser. After each seminar, we had a chance to ask questions of the speakers.

They were all excellent. I was probably most excited about the one featuring Rocco DiSpirito — guess I was a bit star struck! But from a professional perspective, the most helpful one, for me, was the bloggers’ panel discussion.

We also had time to visit the sponsor booths of companies such as Athleta, Reebok and Saucony; and received an amazing swag bag of products. The event ended with a choice of three workout classes: Mad Cool Fitness, a hip-hop aerobic dance; an outdoor session of yoga; or a run. Read more + see video

My Healthy Beauty blog celebrated its first anniversary this summer. I’m really enjoying working on this project, and excited about things to come.

 

Filed Under: Blog, New Projects Tagged With: blog, event, social media, training, twitter

Five mistakes organizations make with their Facebook pages

Facebook and other social media are powerful tools for effective marketing communications. But are you getting the results you’d like from your organization’s Facebook page? Be sure you’re not making these five common mistakes.

1. Too much selling. Are you providing a nonstop stream of boring sales messages? Or — are you providing interesting and informative content people want to read, such as helpful tips and news related to your product or service?

2. Not keeping up with site changes. Facebook in particular is notorious for changing features on their site, sometimes with little notice. Page layout, administrative features and analytics are but three of the major areas Facebook has recently changed for brand pages. Are you putting in the research time it takes to keep up with current and future changes, and are you taking advantage of new features as they become available?

3. Forgetting that social media is a visual medium. Are you posting enough photos, graphics and videos? Are your page’s profile image and cover photo inviting, attractive, memorable and appropriate to your brand?

4. Not interacting with your readers. Do you respond — and in a timely manner — to page posts and inquiries by your readers? Do you thank people for their comments? Facebook and other social media have become major vehicles for customer service.

5. Not promoting your page. If you’re not getting the number of followers you’d like, perhaps you’re not effectively promoting your page. Be sure to include links to your page on your email signature, website, ads, business cards, brochures and newsletters. You might also consider purchasing Facebook ads and its related product, paid promotional stories, which can be targeted to the demographic you seek.

While I’m using Facebook as the example in this article, these principles also apply to Twitter, Google+ and other social networks in general. Also, I should point out this list is simplified and far from exhaustive.

The overarching theme here, essentially, is time. Facebook and other social media may be free to use, but for this medium to truly be effective for your organization you do need to make an ongoing investment in time — learning, interacting, promoting.

If you don’t have the available time or expertise to do this, it may make sense for your organization to hire or outsource social media to a professional.

 

Filed Under: Blog Tagged With: facebook, social media, tips, twitter

My social media work featured in NASW News

NASW News, based in Washington, D.C., featured my work in a lead article in its newspaper and website, distributed to all members of the National Association of Social Workers, “It’s better to be informed about tech tools.”

As the director of communications at the UNC School of Social Work for the past five years, I launched us into the world of social media and continue to manage and grow our presence there.

In 2008, the School was among the education world’s early adopters of Twitter as a vehicle for promoting the School, distributing our news stories, and connecting with people. Our social media efforts have since expanded dramatically, and our leadership in social media has attracted national attention in the social work community.

Read article (pdf)

 

Filed Under: Blog, In the Media Tagged With: facebook, marketing, media mentions, school of social work, social media, twitter

MICHELLE ROGERS, INC.
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Efland, NC 27243

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